SimpleTech :: Fabrik Press Releases

HITACHI GST UNVEILS THREE CONSUMER STORAGE SOLUTIONS

administrator — Sun, 12 Jul 2009 21:33:15 -0700

San Jose, Calif., July 13, 2009 — As one of the world’s most recognized and trusted brands, Hitachi Global Storage Technologies (Hitachi GST) today unveiled three new consumer products following the acquisition of SimpleTech by Fabrik earlier this year. The new Hitachi branded products include the SimpleTOUGH™ portable USB drive, industry’s only water-resistant¹ and shock-resistant² external hard drive from a global hard drive manufacturer; the stylish and colorful SimpleDRIVE Mini™ portable USB drive; and the SimpleNET™ network storage adapter for easily sharing existing USB drive content over a home or office network. All SimpleTech external storage solutions now leverage Hitachi’s award-winning, reliable hard drives and strong global brand creating additional advantages for road warriors, prosumers, small office/home office (SOHO) users, or virtually anyone looking for a simple and reliable way to store, protect, and better manage their data. “Today’s announcement further extends the Hitachi GST brand into the consumer market with the reliability, confidence and dependability you would expect from one of the world’s leading hard drive suppliers,” said Mike Williams, General Manager of Hitachi GST Branded Business. “Re-branding SimpleTech to the Hitachi brand is an important step in differentiating our solutions in the marketplace. We believe that given the global strength of Hitachi, the close relationships we have built with our end-users as SimpleTech, and the continued support of our retail and channel partners, we are well positioned to move our Branded Business and the industry forward.” Hitachi SimpleTOUGH Portable USB 2.0 Drive If you work hard or play hard, the Hitachi SimpleTOUGH is one of the world’s most rugged drives for protecting data in harsh environments.

FABRIK'S POPULAR SIMPLETECH FAMILIES GET A MAKEOVER

administrator — Thu, 24 Jul 2008 16:19:22 -0700

San Mateo and Santa Ana, Calif., July 28, 2008 -Fabrik Inc., a leading provider of innovative storage, memory and content management services, today announced that it is shipping a newly-designed SimpleTech SimpleDrive™ with capacities up to 1TB and a faster Turbo USB 2.0 interface. In addition, Fabrik announced increased capacity up to 500GB and launched new designer colors - Cayenne and Ice - for its popular, fashion-forward Signature Mini™ USB 2.0 Portable Drives.

For both Mac and PC users, the new and enhanced product lines were developed with sustainability in mind, including the use of more recyclable materials, less packaging, lower power consumption, and a simpler design to help reduce use of resources in the manufacturing process. Both the new SimpleDrive desktop external drive and Signature Mini portable drives provide two layers of protection for consumers' valuable digital content, including both simple local backup and automatic online backup with Fabrik Ultimate Backup™.

New Design and Turbo USB 2.0 for SimpleDrive Family
The new SimpleTech SimpleDrive desktop drive family boasts 320GB to 1TB of storage space and can be stacked horizontally or stand upright for an easy fit. The drives feature a Turbo USB 2.0 interface, which is up to 25 percent faster than traditional USB 2.0, making sharing and transferring large files quick and easy. The simple plug n' play external storage device has built-in cooling vents for "no-fan" quiet operation.

The SimpleTech SimpleDrive external drives are available now. Manufacturer's suggested retail pricing (MSRP) begins at $99.99 (320GB) to $259.99 (1,000GB or 1TB).

New Designer Colors and a 500GB Signature Mini Portable USB 2.0 Drive

HITACHI GST COMPLETES ACQUISITION OF FABRIK, INC.

administrator — Sun, 05 Apr 2009 23:58:47 -0700

SAN JOSE, Calif. — April 6, 2009 - Hitachi Global Storage Technologies (Hitachi GST) today announced that it has completed the acquisition of privately held Fabrik, Inc. Fabrik’s business will form the core of Hitachi GST’s new Branded Business division. Fabrik’s leading storage brands include G-Technology™, offering premium external storage solutions for the Apple® Mac®, content creation and professional audio/video markets; and SimpleTech™, an innovative leader in PC-based external storage and backup solutions. Mike Cordano, Fabrik CEO and co-founder, joins Hitachi GST as executive vice president of Sales and Marketing and president, Branded Business. He will lead the Hitachi GST external storage business, as well as the company's worldwide sales and marketing organizations. Mr. Cordano is a 20-year data storage industry veteran and previously served as executive vice president of Worldwide Sales and Marketing at Maxtor Corporation. “Completing the Fabrik acquisition strategically expands our market presence and represents the next phase of our business transformation,” said Steve Milligan, president of Hitachi GST. “We are also pleased to welcome Mike Cordano and the Fabrik team to Hitachi GST. Mike’s entrepreneurial approach, proven leadership and storage industry expertise will deliver superior value to our customers worldwide.” Hitachi GST will fully support the G-Technology and SimpleTech product lines, building upon their success and differentiation in the market.

HITACHI GST STRATEGICALLY EXPANDS INTO EXTERNAL STORAGE; TO ACQUIRE FABRIK, INC.

administrator — Mon, 23 Feb 2009 18:11:57 -0800

SAN JOSE, Calif. — Feb. 23, 2009 - Hitachi Global Storage Technologies (Hitachi GST) today announced that it has agreed to acquire Fabrik, Inc., a privately-held supplier of personal and professional storage solutions. Fabrik, whose leading storage brands include G-Technology and SimpleTech, strategically positions Hitachi in the fast-growing external storage business. Industry analyst firm IDC expects worldwide personal storage device shipments to grow from approximately 52 million in 2008 to 123 million in 20121. Financial details of the transaction were not disclosed. Closing of the acquisition, which is subject to customary conditions, is expected to occur early in the second quarter of 2009. Fabrik’s business will continue intact and form the core of Hitachi GST’s newly-formed external storage business. Hitachi GST will fully support the G-Technology and SimpleTech product lines, building upon their success and differentiation in the market. The combined company will also leverage operational, technical and product development resources, distribution channels and global reach to accelerate delivery of a full portfolio of traditional hard drives, solid state drives and branded personal and professional storage products. “The Fabrik acquisition becomes the cornerstone for the next phase of our business transformation. It strategically expands our market presence, strengthens our product portfolio, and increases our customer base,” said Steve Milligan, President of Hitachi GST.

SIMPLETECH [RE]DRIVE IS NAMED CES INNOVATIONS 2009 DESIGN AND ENGINEERING AWARD HONOREE

administrator — Tue, 11 Nov 2008 15:41:01 -0800

San Mateo, Calif. and Santa Ana, Calif., November 12, 2008 – Honored for its aesthetically appealing design by Stuart Karten Design, its eco-friendly ingredients and packaging, and simple storage and backup features, the SimpleTech [re]drive™ by Fabrik was selected as a CES 2009 Innovations Design and Engineering Honoree in the Computer Peripherals category. From its renewable bamboo and recyclable aluminum enclosure, to its packaging, Energy Star® power adapter and low-power hard drive, the SimpleTech [re]drive helps make the world a little greener. With Turbo USB 2.0, which is up to 25% faster than USB 2.0, you do not have to sacrifice performance for style. Featuring both local and online backup, it’s perfect for giving you more room to store and protect your precious files from life’s little disasters. For Mac and PC users, the SimpleTech [re]drive is plug n’ play simple. MSRP is $139.99 for 500GB. “We’ve received great traction in the market. People are genuinely surprised at just how far we’ve taken the [re]drive in terms of its eco-friendliness. We are thrilled that the CES Innovations panel believes so too,” said Stacey Lund, vice president of marketing at Fabrik. “Faced with a challenged economy, people will be looking for holiday gift ideas that are affordable and practical, and we see this product delivering on both levels. It’s a great way to help loved ones protect their data, while giving them a stylish, energy- efficient product that is sensitive to the environment.” “In working with Fabrik, we explored new materials, manufacturing processes and construction methods that would have the least impact on the environment and adopted these elements as key design drivers for the SimpleTech [re]drive,” said Stuart Karten of Stuart Karten Design.

HITACHI DEBUTS NEW 2TB SIMPLEDRIVE

administrator — Sun, 15 Nov 2009 22:10:17 -0800

San Jose, Calif., November 16, 2009 — Hitachi Global Storage Technologies (Hitachi GST) today announced the availability of the newly designed SimpleDrive™ desktop external hard drive with capacities of up to two terabytes (2TB). In addition, the company announced that all of its 3.5-inch retail drives are now available in 2TB capacities, featuring the Hitachi Deskstar 7K2000, the industry’s first 2TB 7,200 RPM hard drive that blends performance and high capacity with low power features. New, upgraded solutions include the Hitachi SimpleTech Pro Drive™; the two-drive, RAID 0/1 Duo Pro Drive™; and the Hitachi Internal Hard Drive Kit for the do-it-yourself (DIY) computer-upgrade market. All products are now available.

“Hitachi continues to build its channel presence with an expanded portfolio of 2TB storage solutions for business users, consumers or virtually anyone who needs additional capacity to manage the growing number and size of their digital files,” said Azmat Ali, vice president of marketing, Branded Business, Hitachi GST. “Even though people are inundated with digital content daily, many are not taking the necessary precautions to safeguard their content. Our external drives, together with consistent backup practices, will help people keep their digital memories, entertainment and business documents safe.”

SIMPLETECH PUMPS UP PRO DRIVE EXTERNAL STORAGE FAMILY

administrator — Mon, 29 Sep 2008 08:42:37 -0700

San Mateo, Calif. and Santa Ana, Calif., September 29, 2008 – If you’re part of the digital media generation, a power user or even a small business owner, there’s no doubt that your computer is quickly filling up with tons of video clips, songs, digital photographs and documents. To help relieve you of this data overload, SimpleTech (www.SimpleTech.com), a Fabrik company, today announced two affordable ways to easily add more storage capacity and backup power to your home or office computers – the 1.5TB SimpleTech® Pro Drive™ and the first 3TB two-drive RAID 0/1 solution, the SimpleTech Duo Pro Drive™. Each solution now ships with a reinforced design for added reliability and durability, higher capacities so you have room to grow, and a quad interface (eSATA, FireWire 800, FireWire 400 and USB 2.0) that future-proofs your investment, so you’ll be prepared to connect to whatever system, device or peripheral – in the future as well as today.

Brace yourself – Do everything faster with eSATA

With data transfer rates up to 3 gigabits per second (3 Gbps), eSATA is three times faster than USB 2.0 (480 Megabits per second), giving you amazing speed to back up in a blink, save video in a snap or store your entire music collection in minutes. If your desktop computer does not have an eSATA port, you can easily add one with the new SimpleTech ProSpeed™ eSATA PCI Adaptor Card (MSRP $69.99). Simply grab a screwdriver, open up your computer and pop in the new card. You’ll be up and running in no time flat. No brilliant engineers are required, or you can even call your local teenager to help. With a dose of high-speed 3 Gbps transfer speed, you’ll never look back at USB again.

SimpleTech Duo Pro Drive by Fabrik

HITACHI DEBUTS NEW 2TB SIMPLEDRIVE

administrator — Sun, 15 Nov 2009 22:10:17 -0800

FABRIK LAUNCHES WORLD'S MOST ECO-FRIENDLY EXTERNAL DRIVE

administrator — Sat, 26 Jul 2008 00:31:55 -0700

San Mateo and Santa Ana, Calif, July 28, 2008 - Bump up your green meter with Fabrik’s (www.fabrik.com) new SimpleTech [re]drive™, the world’s most energy-efficient, resource-conscious, Turbo USB 2.0 external storage and backup drive. From its sustainable bamboo and recyclable aluminum enclosure, to its packaging and Energy Star® power adaptor, the SimpleTech [re]drive helps make the world a little greener while storing and protecting your data. With Turbo USB 2.0, which delivers up to 25 percent faster performance than USB 2.0, the [re]drive is speedy and reliable with plug n’ play simplicity for both Mac and PC users. To help you steer clear of life’s little digital disasters, the SimpleTech [re]drive’s automated backup software saves copies of your stuff on the drive, and on encrypted, secure servers using Fabrik Ultimate Backup (www.FabrikUltimateBackup.com) for ultimate online backup protection.

“Many consumers are concerned with helping solve the most important environmental issue of our time - protecting our planet from the threats of climate change,” said Matt McRae, vice president of marketing at Fabrik. “At Fabrik, we’re making an effort to support the environment, while adapting our products to better meet consumer needs and interests. We know we have a lot more work to do across the board as a company, but we’re committed to change and hope we’ll make a small dent in improving the environment - through our products, services, partner choices and company best practices.”

[re]think
As standard industry practice, Fabrik ensures that all of its products adhere to stringent, regulatory compliance standards such as Grunpunkt, RoHS and WEEE.

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